Whats This Tilemania Contest?

Whats this about a " Tile Mania" Contest? Its said its for Max to get better but how? How does us buying 1,000,000 tiles help max get better? Yes, theres a award involved but I doubt its worth it unless its to become part of the woozband? I would love to find out, but would if its just a lame prize like a tree or something thats not really worth 1,000,000? Whoever does do the contest... Well I would be curious to see what you get... But im not taking any chances.. Well should I do the contest or what?

-jay-cool-rich